The MBA Wine & Spirits Business is a degree of the Burgundy School of Business, a top French business school, among the Top 1% in the world with dual accreditations AACSB and EQUIS
100% English track
16 months programme
N°2 Best International MBA - Le MOCI 2018
PROGRAMME OBJECTIVES
The MBA Wine & Spirits Business is designed for high-potential graduates who have a passion for Wine & Spirits and at least 3 years work experience (preferably in the wine & spirits industry).
This programme, which has a strong commercial & management focus, offers students a sound grasp of the requirements of the global market by exposing them to a diversity of cultural experiences and an understanding of the intricacies of the global business of Wine & Spirits.
It is ideal for those looking to reach middle to upper managerial positions in the industry or create their own business but it also offers a wider range of professional outcomes.
DISTINCTIVE FEATURES
SECTORIAL APPROACH
MANAGEMENT SKILLS
INSIGHTS INTO THE CORPORATE WORLD
INTERNATIONAL DIMENSION
CONTENT* : 550h face to face classes
SEMESTER 1
Product knowledge
Viticulture & Oenology
Sensorial analysis with an intercultural approach
Wines of the World
Spirits & Liqueurs of the World
WSET 2 and/or 3 training
Strategic Management
Market & Actors
- Company Strategy
- Evaluating Wine Markets
Wine & Society & Industry Challenges
- Corporate Social Responsibility
Wine & Spirits Marketing
- Consumer Behaviour
- Brand Positioning
- International Brand Portfolio Management
- PR & e-reputation
Wine Business Finance
Law
Autumn School (Champagne)
International & Contemporary Legal Issues
Entrepreneurship 1
SEMESTER 2
Economic Environment
Wine Business Research
Wine Tourism
International Markets & Distribution
- Export Strategies
- Negotiation Training
- Logistics
Adopting Innovation in Wine Business
Digitalization Seminar
Management Control in wine business
Entrepreneurship 2
Career & Leadership
Human Resources Management
CAREER OPPORTUNITIES
The MBA Wine & Spirits Business will deliver dramatic new career opportunities for those seeking middle to upper managerial positions in the wine and spirits sector.
• General Management (Managing Director, Founder, Business Unit Director, Area Manager etc.)
• Export (Export Director or Manager)
• Marketing (Marketing Director, Brand Manager, Hospitality Manager etc.)
• Sales (International Account Supervisor, National Sales Managers, Area Sales Manager, Key Account Manager, Brand Ambassador, Wine Educator etc.)
• Communications (Public Relations Manager, Event Manager etc.)
• Purchasing (Buyer)
• Finance (Finance Manager)
(*) Subject to adjustments
More information about the programme
Recherches fréquentes
Offres d'emploi en viticulture
Offres d'emploi en cave/vinification
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