Objectifs

The MBA Wine & Spirits Business is a degree of the Burgundy School of Business, a top French business school, among the Top 1% in the world with dual accreditations AACSB and EQUIS

100% English track

16 months programme 

N°2 Best International MBA - Le MOCI 2018

PROGRAMME OBJECTIVES

The MBA Wine & Spirits Business is designed for high-potential graduates who have a passion for Wine & Spirits and at least 3 years work experience (preferably in the wine & spirits industry).

This programme, which has a strong commercial & management focus, offers students a sound grasp of the requirements of the global market by exposing them to a diversity of cultural experiences and an understanding of the intricacies of the global business of Wine & Spirits.

It is ideal for those looking to reach middle to upper managerial positions in the industry or create their own business but it also offers a wider range of professional outcomes. 

 

 

DISTINCTIVE FEATURES 

 

SECTORIAL APPROACH

Modules in wine and spirits fundamentals (viticulture, oenology etc.) in partnership with the Institut Jules Guyot of Burgundy University A  world-famous certification in the wine and spirits education: WSET 2 and/or 3 training with a Master of Wine Field trips in Burgundy (viticultural classes in Aloxe Corton vineyards, Clos des Lambrays) and Champagne (visits organized to leading Champagne Houses)

 

MANAGEMENT SKILLS

Modules in Management applied to the industry, with a special focus on wine and spirits marketing A Wine and Law seminar in Champagne A Head of programme with 25 years of hands-on and managerial work experience in the wine and spirits sector over 3 continents Objective-driven learning through case studies and group workshops on specialized topics

 

INSIGHTS INTO THE CORPORATE WORLD

Trips to two emblematic wine and spirits markets: the 'London Wine Exporting, Distribution & Production Trip' and the 'New York Distribution, Marketing & Communications Trip' Professional talks by top managers of the wine and spirits industry (the 'Wine & Spirits VIP Rooms') Professional trade fair: ProWein in Germany

 

INTERNATIONAL DIMENSION

About 8 to 10 nationalities creating cultural and professional diversity among students International faculty and experts from all around the world Diversity in the classroom and in experiences

 

 

CONTENT* : 550h face to face classes

SEMESTER 1

Product knowledge

Viticulture & Oenology

Sensorial analysis with an intercultural approach

Wines of the World

Spirits & Liqueurs of the World

WSET 2 and/or 3 training

Strategic Management

Market & Actors

-        Company Strategy

-        Evaluating Wine Markets

Wine & Society & Industry Challenges

-        Corporate Social Responsibility

Wine & Spirits Marketing

-        Consumer Behaviour

-        Brand Positioning

-        International Brand Portfolio Management

-        PR & e-reputation

Wine Business Finance 

Law

Autumn School (Champagne)

International & Contemporary Legal Issues

Entrepreneurship 1

 

SEMESTER 2

Economic Environment

Wine Business Research

Wine Tourism

International Markets & Distribution

-        Export Strategies

-        Negotiation Training

-        Logistics

Adopting Innovation in Wine Business

Digitalization Seminar

Management Control in wine business

Entrepreneurship 2

Career & Leadership

Human Resources Management

 

CAREER OPPORTUNITIES

The MBA Wine & Spirits Business will deliver dramatic new career opportunities for those seeking middle to upper managerial positions in the   wine and spirits sector.

• General Management (Managing Director, Founder, Business Unit Director, Area Manager etc.)

• Export (Export Director or Manager)

• Marketing (Marketing Director, Brand Manager, Hospitality Manager etc.)

• Sales (International Account Supervisor, National Sales Managers, Area Sales Manager, Key Account Manager, Brand Ambassador, Wine Educator etc.)

• Communications (Public Relations Manager, Event Manager etc.)

• Purchasing (Buyer)

• Finance (Finance Manager)

(*) Subject to adjustments

More information about the programme