Objectifs

Abstract : › Introduction to the principles of international wine business management including : global overview, principal tools  and key to success.     Program :    First day INTRODUCTION - General presentation - Introduction to Wine Business Strategy - Domestic vs Exports? A matter of balance. - Optimizing Business Profits and Minimizing Investments - Building a realistic business Exports plan   Second day Morning : GETTING EXPORTS READY: FIRST  STEPS - International Wine business Logistics & Shipping - Payment options - Risk management   Afternoon : CULTURAL MANAGEMENT AND  COMMUNICATION - Exports = Doing business with different people, different countries, different cultures, different communication skills - Cultural analysis : Introduction to Hofstede Tools - Stereotypes, mistakes, conflict management     Third day  Morning: EXPORTS TEAM MANAGEMENT - Hiring the right people - Motivating and managing the exports team - Salary and incentive strategy - Managing external agents and abroad based employees   Afternoon: INTERNATIONAL WINE DISTRIBU- TION OVERVIEW  - Interesting figures about Global Wine Business  - The USA Wine Market: The most competitive market in the world!  - The Bordeaux Wine Business Model: is it good for everyone?  - The Mutation of the Chinese Wine Market  - The New “Emerging” Markets: Eastern Europe, Central and South America and Africa.      Fourth day  All Day: PRACTICAL CASES AND TRAINING (by groups)  - Preparing, handling and shipping a purchase order for different countries: Air shipping, Sea shipping, dealing with insurance companies and payments issues.  - Proposing a comprehensive Exports strategy to a wine company (grower, wine merchant, cooperative…)  - Creating and managing and exports team : choosing the right candidates, building an effective organizational structure and incentive plan.  - Prospecting and managing an international distribution network: step by step process.  - Managing intercultural relationships and conflicts      Pedagogy  ›Transfer of methodology and knowledge  ›Presentation of references  ›Hardcopy and digital support is provided     Speaker ›Daniel MENACHO, Wine Business Educator     The session takes place at : Bordeaux Sciences Agro 1 Cours du Général de Gaulle 33170 Gradignan

Conditions d’admission

Public
Students, winemakers, vineyard managers, wine technicians, sellers in the wine sector.
Level: Professional
Nombre de places limité : 10
How to register: Please get in touch with us in case you need further details. Or see our website www.agro-bordeaux.fr. You can also download the registration click here
Registration deadline May 5th

Durée de la formation

Time schedule
4 days, total length, 25 hours, day 1
from 2pm to 6 pm, days 2, 3 and 4
from 9 am to 5 pm
Lunches are included.

Tarif

2000 Euros TTC