|Du 15/05/2017 au 17/05/2017||33170 Gradignan|
|Du 22/02/2016 au 26/02/2016||33170 Gradignan|
|Du au||Beaumes de Venise"|
Abstract : › Introduction to the principles of international wine business management including : global overview, principal tools and key to success. Program : First day INTRODUCTION - General presentation - Introduction to Wine Business Strategy - Domestic vs Exports? A matter of balance. - Optimizing Business Profits and Minimizing Investments - Building a realistic business Exports plan Second day Morning : GETTING EXPORTS READY: FIRST STEPS - International Wine business Logistics & Shipping - Payment options - Risk management Afternoon : CULTURAL MANAGEMENT AND COMMUNICATION - Exports = Doing business with different people, different countries, different cultures, different communication skills - Cultural analysis : Introduction to Hofstede Tools - Stereotypes, mistakes, conflict management Third day Morning: EXPORTS TEAM MANAGEMENT - Hiring the right people - Motivating and managing the exports team - Salary and incentive strategy - Managing external agents and abroad based employees Afternoon: INTERNATIONAL WINE DISTRIBU- TION OVERVIEW - Interesting figures about Global Wine Business - The USA Wine Market: The most competitive market in the world! - The Bordeaux Wine Business Model: is it good for everyone? - The Mutation of the Chinese Wine Market - The New “Emerging” Markets: Eastern Europe, Central and South America and Africa. Fourth day All Day: PRACTICAL CASES AND TRAINING (by groups) - Preparing, handling and shipping a purchase order for different countries: Air shipping, Sea shipping, dealing with insurance companies and payments issues. - Proposing a comprehensive Exports strategy to a wine company (grower, wine merchant, cooperative…) - Creating and managing and exports team : choosing the right candidates, building an effective organizational structure and incentive plan. - Prospecting and managing an international distribution network: step by step process. - Managing intercultural relationships and conflicts Pedagogy ›Transfer of methodology and knowledge ›Presentation of references ›Hardcopy and digital support is provided Speaker ›Daniel MENACHO, Wine Business Educator The session takes place at : Bordeaux Sciences Agro 1 Cours du Général de Gaulle 33170 Gradignan
Students, winemakers, vineyard managers, wine technicians, sellers in the wine sector.
Nombre de places limité : 10
How to register: Please get in touch with us in case you need further details. Or see our website www.agro-bordeaux.fr. You can also download the registration click here
Registration deadline May 5th
4 days, total length, 25 hours, day 1
from 2pm to 6 pm, days 2, 3 and 4
from 9 am to 5 pm
Lunches are included.
2000 Euros TTC
Les CV les plus consultés :
Suivez les actualités de Vitijob sur les réseaux sociaux