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TYPE DE LA FORMATION : Formation initiale

MSc Wine Management


Objectifs


The MSc Wine Management is a degree of the Burgundy School of Business, a top French business school, among the Top 1% in the world with dual accreditations AACSB and EQUIS


100% English track


16-month programme


PROGRAMME OBJECTIVES


The MSc Wine Management is geared towards recent graduates from Bachelor programmes who wish to start a career in wine management but have no specific prior experience in the wine industry.


Students obtain a global vision of this unique industry, from in-depth theoretical and practical knowledge of the international business environment to advanced international management practice in the wine industry. The degree aims to produce corporate specialists, with the knowledge required to sell a product as unique as wine, allowing graduates to apply with confidence for all managerial openings.


 


DISTINCTIVE FEATURES OF THE PROGRAMME


1-     THEORETICAL & PRACTICAL APPROACHES



Practical knowledge of the international business environment
Advanced international management practice in the wine and spirits industry
Study wine fundamentals with management, law, finance and marketing applied to the sector

2-     INTERNATIONAL DIMENSION



International faculty and experts from all around the world
Diversity in the classroom and in experience

3-     CLOSE FOLLOW-UP



Face to face classes (more than 400 hours)
Small teaching groups (20-32 students)
Meetings and workshops to build your professional project

4-     INSIGHTS INTO THE CORPORATE WORLD



 Specialist lectures and meetings with industry representatives ("Marketing & Distribution issues", "Burgundy Producers", "Sake tastings and market", "New tasting approaches: Lebanese Wines"etc.)
Visits to wineries

5-     SECTORIAL APPROACH: REALITIES OF THE WINE & SPIRITS INDUSTRY



Field trips in Burgundy, Languedoc, Champagne etc.
Professional Fairs (ProWein, Wine Paris)

 


CONTENT


All modules are linked to the   wine, beer and spirits industry



WINE & SPIRITS FUNDAMENTALS MODULES


Wines of the World


Spirits & Liqueurs of the World


Viticulture & Oenology


Wine and Spirits Tastings & Field Trips


 


WINE & SPIRITS MANAGEMENT MODULES


Economic Environment of the Wine Industry


Finance in the Wine & Spirits Industry


Sales & Distribution in the Wine & Spirits Industry


Marketing in the Wine, Beer & Spirits Industry


Wine & Spirits Tourism


Legal Rules in the Wine and Spirits Industry


 


PRACTICAL APPROACH MODULES


Specialist lectures and meetings with industry representatives


Professional Project


Field trips


 


SEMESTER 2


BUSINESS DEVELOPMENT MODULES


Business Ethics


Innovation Management


Research Methodology


Global Strategy in the Wine & Spirits Industry


Corporate Social Responsibility


 


WINE & SPIRITS MANAGEMENT MODULES


Legal Protection: Brand, Model, Design


Introduction to the Law of Contracts


Wine & Spirits Marketing Focus:  Asia


Logistics


 


PRACTICAL APPROACH MODULES


Wine Business Game


Institutional Tastings, Thematic conferences


Wine Exhibition, Tastings, Field Trips


Job conferences


SEMESTER 3


Professional Thesis (with optional internship)


 


 


CAREER OPPORTUNITIES

Graduates from the MSc Wine Management will become corporate specialists in the Wine & Spirits industry, with the knowledge required to sell a product as unique as wine, allowing graduates to hold various positions such as:



Brand manager
Import-export manager
Commercial agent
Administration and finance manager
Communication manager
Public relation manager
Wine & Spirits shop Manager
Wine & Spirits education


More information about the programme


  


  

Conditions d’admission

To be considered for admission to the MSc in Wine Management, applicants must satisfy the following minimum requirements: English language certificate equivalent to IELTS 6.5 for non-native speakers Holding a non-French Bachelor degree or a French Master 1 Interview with the head of the programme

More information about the programme


Durée de la formation

Successful candidates begin studies in the programme in early September. Coursework continues through until the end of May in the following year. An internship period then entails, but must be complete before the end of that December. The programme can be completed within 16 months.

Tarif

15000€



INFOS ECOLE

BSB BURGUNDY SCHOOL OF BUSINESS

29 rue Sambin, BP 50608
21006 Dijon Cedex - France
 

PARTAGER CETTE FORMATION

 

Calendrier de la formation


Pour connaitre les prochaines dates de formations, contactez-nous

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