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BSB BURGUNDY SCHOOL OF BUSINESS

29 rue Sambin, BP 50608
21006 Dijon Cedex - France
 

PARTAGER CETTE FORMATION

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Calendrier de la formation


Formation(s) passée(s)
DatesLieu
Du 18/09/2017 au 25/05/201821000 Dijon

Pour connaitre les prochaines dates de formations, contactez-nous
TYPE DE LA FORMATION : Formation initiale

MSc Wine Management


Objectifs


The MSc Wine Management is a degree of the Burgundy School of Business, a top French business school, among the Top 1% in the world with dual accreditations AACSB and EQUIS
100% English track
16-month programme
PROGRAMME OBJECTIVES
The MSc Wine Management is geared towards recent graduates from Bachelor programmes who wish to start a career in wine management but have no specific prior experience in the wine industry.
Students obtain a global vision of this unique industry, from in-depth theoretical and practical knowledge of the international business environment to advanced international management practice in the wine industry. The degree aims to produce corporate specialists, with the knowledge required to sell a product as unique as wine, allowing graduates to apply with confidence for all managerial openings.
 
DISTINCTIVE FEATURES OF THE PROGRAMME
1-     THEORETICAL & PRACTICAL APPROACHES

Practical knowledge of the international business environment
Advanced international management practice in the wine and spirits industry
Study wine fundamentals with management, law, finance and marketing applied to the sector

2-     INTERNATIONAL DIMENSION

International faculty and experts from all around the world
Diversity in the classroom and in experience

3-     CLOSE FOLLOW-UP

Face to face classes (more than 400 hours)
Small teaching groups (20-32 students)
Meetings and workshops to build your professional project

4-     INSIGHTS INTO THE CORPORATE WORLD

 Specialist lectures and meetings with industry representatives ("Marketing & Distribution issues", "Burgundy Producers", "Sake tastings and market", "New tasting approaches: Lebanese Wines"etc.)
Visits to wineries

5-     SECTORIAL APPROACH: REALITIES OF THE WINE & SPIRITS INDUSTRY

Field trips in Burgundy, Languedoc, Champagne etc.
Professional Fairs (ProWein, Wine Paris)

 
CONTENT

All modules are linked to the   wine, beer and spirits industry

WINE & SPIRITS FUNDAMENTALS MODULES
Wines of the World
Spirits & Liqueurs of the World
Viticulture & Oenology
Wine and Spirits Tastings & Field Trips
 
WINE & SPIRITS MANAGEMENT MODULES
Economic Environment of the Wine Industry
Finance in the Wine & Spirits Industry
Sales & Distribution in the Wine & Spirits Industry
Marketing in the Wine, Beer & Spirits Industry
Wine & Spirits Tourism
Legal Rules in the Wine and Spirits Industry
 
PRACTICAL APPROACH MODULES
Specialist lectures and meetings with industry representatives
Professional Project
Field trips
 
SEMESTER 2
BUSINESS DEVELOPMENT MODULES
Business Ethics
Innovation Management
Research Methodology
Global Strategy in the Wine & Spirits Industry
Corporate Social Responsibility
 
WINE & SPIRITS MANAGEMENT MODULES
Legal Protection: Brand, Model, Design
Introduction to the Law of Contracts
Wine & Spirits Marketing Focus:  Asia
Logistics
 
PRACTICAL APPROACH MODULES
Wine Business Game
Institutional Tastings, Thematic conferences
Wine Exhibition, Tastings, Field Trips
Job conferences
SEMESTER 3
Professional Thesis (with optional internship)
 
 
CAREER OPPORTUNITIES
Graduates from the MSc Wine Management will become corporate specialists in the Wine & Spirits industry, with the knowledge required to sell a product as unique as wine, allowing graduates to hold various positions such as:

Brand manager
Import-export manager
Commercial agent
Administration and finance manager
Communication manager
Public relation manager
Wine & Spirits shop Manager
Wine & Spirits education


More information about the programme
  


  

Conditions d’admission

To be considered for admission to the MSc in Wine Management, applicants must satisfy the following minimum requirements: English language certificate equivalent to IELTS 6.5 for non-native speakers Holding a non-French Bachelor degree or a French Master 1 Interview with the head of the programme More information about the programme

Durée de la formation

Successful candidates begin studies in the programme in early September. Coursework continues through until the end of May in the following year. An internship period then entails, but must be complete before the end of that December. The programme can be completed within 16 months.

Tarif

14 500€






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