Objectifs

The MBA Wine & Spirits Business is a degree of the Burgundy School of Business, a top French business school, among the Top 1% in the world with dual accreditations AACSB and EQUIS
100% English track
16 months programme 
N°2 Best International MBA - Le MOCI 2018


PROGRAMME OBJECTIVES
The MBA Wine & Spirits Business is designed for high-potential graduates who have a passion for Wine & Spirits and at least 3 years work experience (preferably in the wine & spirits industry).
This programme, which has a strong commercial & management focus, offers students a sound grasp of the requirements of the global market by exposing them to a diversity of cultural experiences and an understanding of the intricacies of the global business of Wine & Spirits.
It is ideal for those looking to reach middle to upper managerial positions in the industry or create their own business but it also offers a wider range of professional outcomes. 
 
 
DISTINCTIVE FEATURES 
 
SECTORIAL APPROACH

Modules in wine and spirits fundamentals (viticulture, oenology etc.) in partnership with the Institut Jules Guyot of Burgundy University


A  world-famous certification in the wine and spirits education: WSET 2 and/or 3 training with a Master of Wine
Field trips in Burgundy (viticultural classes in Aloxe Corton vineyards, Clos des Lambrays) and Champagne (visits organized to leading Champagne Houses)

 
MANAGEMENT SKILLS

Modules in Management applied to the industry, with a special focus on wine and spirits marketing
A Wine and Law seminar in Champagne
A Head of programme with 25 years of hands-on and managerial work experience in the wine and spirits sector over 3 continents
Objective-driven learning through case studies and group workshops on specialized topics

 
INSIGHTS INTO THE CORPORATE WORLD

Trips to two emblematic wine and spirits markets: the 'London Wine Exporting, Distribution & Production Trip' and the 'New York Distribution, Marketing & Communications Trip'
Professional talks by top managers of the wine and spirits industry (the 'Wine & Spirits VIP Rooms')
Professional trade fair: ProWein in Germany

 
INTERNATIONAL DIMENSION

About 8 to 10 nationalities creating cultural and professional diversity among students
International faculty and experts from all around the world
Diversity in the classroom and in experiences

 
 
CONTENT* : 550h face to face classes
SEMESTER 1
Product knowledge
Viticulture & Oenology
Sensorial analysis with an intercultural approach
Wines of the World
Spirits & Liqueurs of the World
WSET 2 and/or 3 training
Strategic Management
Market & Actors
-        Company Strategy
-        Evaluating Wine Markets
Wine & Society & Industry Challenges
-        Corporate Social Responsibility
Wine & Spirits Marketing
-        Consumer Behaviour
-        Brand Positioning
-        International Brand Portfolio Management
-        PR & e-reputation
Wine Business Finance 
Law
Autumn School (Champagne)
International & Contemporary Legal Issues
Entrepreneurship 1
 
SEMESTER 2
Economic Environment
Wine Business Research
Wine Tourism
International Markets & Distribution
-        Export Strategies
-        Negotiation Training
-        Logistics
Adopting Innovation in Wine Business
Digitalization Seminar
Management Control in wine business
Entrepreneurship 2
Career & Leadership
Human Resources Management
 
CAREER OPPORTUNITIES
The MBA Wine & Spirits Business will deliver dramatic new career opportunities for those seeking middle to upper managerial positions in the   wine and spirits sector.
• General Management (Managing Director, Founder, Business Unit Director, Area Manager etc.)
• Export (Export Director or Manager)
• Marketing (Marketing Director, Brand Manager, Hospitality Manager etc.)
• Sales (International Account Supervisor, National Sales Managers, Area Sales Manager, Key Account Manager, Brand Ambassador, Wine Educator etc.)
• Communications (Public Relations Manager, Event Manager etc.)
• Purchasing (Buyer)
• Finance (Finance Manager)
(*) Subject to adjustments



More information about the programme
  

Conditions d’admission

The MBA Wine & Spirits Business programme invites candidature from high-potential graduates who have a passion for Wine & Spirits and at least 3 years work experience (preferably in the wine & spirits industry).

Requirements -          English language certificate: IELTS 6.5 or TOEIC 800 -          An international Bachelor degree -          3 years of work experience, preferably in the Wine & Spirits sector -          Proven interest in Wine & Spirits
More information about the programme

Durée de la formation

Successful candidates begin studies in the programme in early September. Coursework continues through until the end of May in the following year. An internship period then entails, but must be complete before the end of that December. The programme can be completed within 16 months.

Tarif

Tuition fees: €25,000 EARLY BIRD until 15/04/2019 : €21,000 Visit our website: https://www.bsb-education.com/en/programmes/mba.html