Stage : Web Analytics & Content Insights Intern (H/F)

Pernod Ricard SA
 

Want to join the world's No. 2 in wines & spirits and work among convivial teams?

Pernod Ricard is looking for its next Web-Analytics & Content Insights Intern, starting in January 2027 for 6 months.

You will be part of the MarTech Team within Global Tech supporting Product Management of  Web-Analytics and Digital Content Solutions (Google Analytics 4, Bynder, Google Tag Manager, SEMrush and more!). You will be based at The Island, our office in central Paris.

You will have the chance to collaborate with various tech and digital marketing teams around the world to maximize the value of our products.

You will learn A LOT about the dynamic Tech landscape!

Your key missions?

• Web-Analytics and Search Market Intelligence:
  • Research emerging technologies, tools, and practices across Web Analytics and Search, with particular attention to AI-driven developments.
  • Transform research findings into clear and practical documentation to be shared with Pernod Ricard’s broader Tech and Digital Marketing Communities.
  • Help incorporate researched best practices into our current Product ways of working

• New Product Information Management (PIM) Rollout Support:
  • Includes tasks such as scope framing, project planning, insight gathering, data collection & preparation, building training materials. Solution – Salsify.

• Digital Asset Management (DAM) Evolution Roadmap:
  • Participate in the agile ceremonies and own parts of the scope, implement new functionalities, configure the portal and communicate with the marketing community across the world to help them to use the tool in the most efficient way. With a big part of the AI automation embedded in the process. Solution – Bynder.

• Cross-product Performance Monitoring [IG1] & Insight Generation:
  • Analyse usage data and monitor key KPIs across tools and dashboards (e.g. GA4, SEMrush, Bynder) 
  • Consolidate findings in performance reports with focus on actionable insights and data-driven recommendations.

• Cross-Product Documentation Building:
  • Help maintain and update product documentation (e.g., guidelines, tutorials, playbooks).

• Cross Product Agile Support:
  • Support in building user stories for the Product Teams
  • Participate in Agile ceremonies

• Cross-product Dashboard Optimization:
  • Work with dashboard owners to enhance structure and usability of our Web-Analytics and Content Dashboards