VIE : Category Specialist - Ready-to-Drink (H/F)

Pernod Ricard SA
 

Exciting VIE Opportunity: Ready-to-Drink Category Specialist (Cologne, Germany) 

Are you a young professional looking to dive deep into the world of the Ready-To-Drink? Pernod Ricard offers an incredible opportunity to become an RTD Category Specialist in Cologne, Germany.

Candidates interested in this role should ensure they are eligible for the VIE (Volontariat International en Entreprise) program before applying.

What You Will Do:

• Conduct in-depth market research, field visits and analysis to identify potential trade opportunities and markets trends in Germany.
• Support the RTD Manager/Key Account Managers in preparing the RTD promotional calendar, presentations, and headers for each account.
• Support key accounts managers in preparing client-specific presentations and analysis, with tailored and customized information and analysis.
• Conduct market visits to closely follow RTD category evolution (2 days per week in the field)
• Follow-up and monitoring of the correct fulfillment of negotiated RTD actions
• Monitoring of RTD SKU penetration, daily sales, forecast and net sales evolution
• Support the RTD Manager in planning RTD trade marketing activities and follow-up execution
• Identify any challenges related to RTD with different functions (Marketing, Operations and Sales) and support its resolution.
• Support the planning & commercial teams in RTD forecasts analyses, ensuring that net requirements are aligned to with market opportunity
• Coordinate the creation of marketing materials such as displays, posters, shelf strips, and other POS materials.
• Collaborate with internal stakeholders as well as external agencies and suppliers.
• Prepare market analyses and performance reports using Nielsen data.
• Analyze and interpret market, sales, and shopper data to identify trends and opportunities.
• Monitor competitor activities and provide relevant market insights.
• Track and evaluate the effectiveness of marketing activations and promotions.