Aperçu du rôle :

Avec deux siècles d'héritage familial, Suntory Global Spirits est un leader mondial des spiritueux haut de gamme.Ici, en France, l'entreprise honore cet héritage en développant son portefeuille de marques uniques allant du premium au luxe de la bonne manière : en plaçant à la fois le produit et le consommateur au cœur de toutes les décisions.

Role overview:

With two centuries of family heritage, Suntory Global Spirits is a world leader in premium spirits.

Here in France, the company is honouring that legacy, building its portfolio of premium to luxury unique brands the right way: putting both liquid and consumer at the heart of all decisions. 

The Malts and Irish portfolio owns well known brands: 

• Laphroaig (pronounced 'La-froig') is more than just a whisky: it’s an emblem of Islay, one of Scotland's most famous whisky-producing islands. For over two hundred years, this remarkable whisky (famous for its peated, smoky and maritime brine flavour profile) has been synonymous with the island’s heritage, craftsmanship, and enduring appeal. And remains number 1 in the world 
• Bowmore is the most ancient distillery of Islay, the 2d oldest in the UK and the 2^nd most collectible brand in the world. Bowmore has enviable inventory of aged liquids and liquids that mature well long term. 
• Auchentoshan is a modern single malt aimed to be social and inclusive. The smoother of its category.
• Connemara is a one-of-a-kind Irish whisky with a smoky hint. 

The Malt & Irish Brand Ambassador will play an essential role in cultivating both awareness and excitement around the brands Laphroaig (mainly) and secondary brands like Bowmore, Auchentoshan, Connemara… He is responsible to promote its iconic range as well as the innovations that come along the way. In doing so, he/she must embody the brands unique personality as they develop and execute top notch advocacy strategies across all channels - building long standing relationships with customers and consumers that will make the brand thrive in the market. They will also play an active role within the French BA team and the international Malts & Irish BA community. 

A deep understanding and experience of Whisky (especially Scotch), and expertise in French hospitality is essential. Having a network and influence across related passion points and the liquor stores world is a plus. He/she can demonstrate the right balance between proven field skills and project management capabilities.

For this great opportunity, the ideal candidate is a passionate but down-to-earth expert, with great social skills and highly adaptable to different environments. We need someone who will be able to lead projects, be ambitious and take initiative. With a collaborative and positive mindset, ready to tackle challenges focusing on solutions. 

They are ready to be part of a great adventure building the Malts and Irish portfolio in France, a key market for the company.

Responsibilities (not limited but includes):

• Exhibit expertise and detailed knowledge of the Malts and irish portfolio; be sought after by trade and media influencers for insight on Islay Scotch culture and the brand’s history, production techniques.
• Develop and execute Advocacy programmes in collaboration with Brand – be responsible for internal & external engagement and involvement. Manage Friends of Laphroaig initiatives.
• Plan and execute best in class trade education & events across the On, Off Trade and Cavist channels i.e. brand specific trainings/masterclasses, and education for full portfolio and limited editions.
• Curate unique consumer events in collaboration with brand strategy; whisky dinners & tastings… 
• Conclude partnership with events / brands that make sense with our target consumers: outdoor activities infiltrations … 
• Build long standing relationships amongst key customers and consumers; KOLs in hospitality and culture; the global network of Malts & Irish BAs; media; press; influencers.
• Have a strong social media presence, and expertise in social strategy.
• Manage budget; allocated to travel, events, and market support. 
• Reporting: set KPIs and evaluate against them on a weekly basis, share learnings and channel insights.
• Be on the lookout for trends, competition activations and potential collaborations. 

Key stakeholders:

• Fabien Besse (Suntory France, Head of Marketing)
• Sacha Demayo (Suntory France, SENIOR Brand Manager Malts & Irish)
• Teddy Joseph (Global Scotch & Irish Brand Ambassador)