ACCÈS ÉCOLE

ACCÈS RECRUTEUR

ACCÈS CANDIDAT

<< RETOUR A LA LISTE DE CV + SÉLECTIONNER

NOM PRENOM

Vous devez être recruteur avec un accès à la cvthèque illimité pour pouvoir accéder aux coordonnées de ce candidat.
>> Plus d'information

PROFIL DU CANDIDAT

Niveau d'expérience : De 5 à 10 ans d'exp

Niveau d'étude : Bac+5(master/ingénieur/DNO)

Langues : Anglais Bilingue
Français Langue maternelle
Italien Lu, écrit, parlé
Espagnol Niveau scolaire

PROJET PROFESSIONNEL DU CANDIDAT

Secteur recherché :
Marketing / Communication Export / International

Contrat :
CDI

Zone de recherche :
Provence-Alpes Côte d'Azur Occitanie Nouvelle-Aquitaine
France

Disponibilité :
Moins de 2 mois

CV Vitijob

Marketing manager

CV en ligne depuis le : Dimanche 27 décembre 2020

FORMATION

2009/2013	Master in Management
	Marketing
	Université ou école publiques
	Bac+5(master/ingénieur/DNO)
	Ecole de Commerce, specialisation Marketing

EXPERIENCE

En poste depuis le 05/2020	Senior Brand Manager
	Pernod Ricard
	Marketing / Communication
	Senior Brand Manager • Pernod Ricard UK (London) • Chivas Regal, Ballantine’s, Royal Salute - Set the long-term brand strategic direction - Develop and implement activation plans to deliver agreed brand consumer & financial targets - Delivery of annual Brand plan based on relevant consumer insight, marketplace dynamics & detailed competitor understanding - Lead consumer research projects in conjunction with the Consumer Insights team - Monitor monthly brand performance and P&L, identify any variances against plan & recommendation of appropriate remedial actions

du 02/2018 au 05/2020	Global Brand Manager
	Chivas Brothers (Pernod Ricard group)
	Marketing / Communication
	Global Brand Manager • Chivas Brothers (Pernod Ricard Group, London) • Ballantine’s Scotch Whisky (#2 premium Scotch worldwide) - Development of global communication campaigns and above-the-line assets for mass media use - Collaboration with local markets to co-develop local advertising - Creation of toolkits & strategic guidelines for market implementation - Lead global consumer insight projects - Visual guidelines and brand identity - 1 x Direct report

du 07/2016 au 02/2018	Brand Manager Wines
	Pernod Ricard
	Marketing / Communication
	Brand Manager • Pernod Ricard New Zealand (Auckland) • Brancott Estate, Stoneleigh, Church Road wines - Brand planning and involvement in monthly decision-making forums - Multi-channel project management and cross-functional coordination with commercial teams - Managed digital activity - social media, ECRM programme & website - Led local innovation projects – line extensions, repack and new product development - Budget management and spend tracking - 1 x Direct report

du 04/2015 au 07/2016	Brand Activation Manager
	Pernod Ricard
	Marketing / Communication
	Brand Activation Manager • Pernod Ricard New Zealand (Auckland) • Brancott Estate wines - Championed trade marketing activations for on and off-trade channels - Development and implementation of promotional projects and trade incentive programmes - Experiential project management and sponsorship activities - On-going monitoring of brand performance (sell-in / sell-out data analysis)

du 08/2013 au 04/2015	Brand Activation Executive (VIE)
	Pernod Ricard
	Marketing / Communication
	Brand Activation Executive • Pernod Ricard New Zealand (Auckland) • Spirits & Champagne - Key brands: Jameson, Absolut, Chivas Regal, Beefeater, Havana Club, G.H. Mumm - Development of promotional POS and trade marketing tools - Creation and implementation of bartender advocacy programmes - Field activations e.g. tasting, staff training etc.

du 01/2013 au 07/2013	Assistant Brand Manager (Internship)
	Pernod Ricard
	Marketing / Communication
	From Jan 2013 to Jul 2013 (Internship) Assistant Brand Manager • Pernod France (Paris) • Havana Club Rum - Market analysis, competitive intel and sales performance monitoring - Coordinated on and off trade promotional projects in collaboration with the trade marketing department - Assisted with the execution of experiential activations - e.g. Paris Rhum Fair

du 01/2011 au 12/2011	Assistant Brand Manager (Internship)
	Bacardi Martini
	Marketing / Communication
	Assistant Brand Manager • Bacardi-Martini (Paris) • Whisky portfolio - Key Brands: Jack Daniel’s (distribution contract), William Lawson’s, Dewar’s - Helped coordinate value-added packaging development projects - Creation of consumer-facing POS tools - Coordinated brand events and PR projects – pop-up bar activations at music festivals

PROJET PROFESSIONNEL

I’m a hard-working, motivated and pragmatic marketer with a proven track-record in delivering creative campaigns and go-to-market communication plans. Experienced in managing multiple stakeholders from senior executives through to local markets and agencies, I bring over 8 years’ experience in both global and local FMCG marketing, with in-depth expertise in the drinks industry.