CV en ligne depuis le : Dimanche 27 décembre 2020
2009/2013 | Master in Management |
Marketing | |
Université ou école publiques | |
Bac+5(master/ingénieur/DNO) | |
Ecole de Commerce, specialisation Marketing |
En poste depuis le 05/2020 | Senior Brand Manager |
Pernod Ricard | |
Marketing / Communication | |
Senior Brand Manager • Pernod Ricard UK (London) • Chivas Regal, Ballantine’s, Royal Salute - Set the long-term brand strategic direction - Develop and implement activation plans to deliver agreed brand consumer & financial targets - Delivery of annual Brand plan based on relevant consumer insight, marketplace dynamics & detailed competitor understanding - Lead consumer research projects in conjunction with the Consumer Insights team - Monitor monthly brand performance and P&L, identify any variances against plan & recommendation of appropriate remedial actions |
du 02/2018 au 05/2020 | Global Brand Manager |
Chivas Brothers (Pernod Ricard group) | |
Marketing / Communication | |
Global Brand Manager • Chivas Brothers (Pernod Ricard Group, London) • Ballantine’s Scotch Whisky (#2 premium Scotch worldwide) - Development of global communication campaigns and above-the-line assets for mass media use - Collaboration with local markets to co-develop local advertising - Creation of toolkits & strategic guidelines for market implementation - Lead global consumer insight projects - Visual guidelines and brand identity - 1 x Direct report |
du 07/2016 au 02/2018 | Brand Manager Wines |
Pernod Ricard | |
Marketing / Communication | |
Brand Manager • Pernod Ricard New Zealand (Auckland) • Brancott Estate, Stoneleigh, Church Road wines - Brand planning and involvement in monthly decision-making forums - Multi-channel project management and cross-functional coordination with commercial teams - Managed digital activity - social media, ECRM programme & website - Led local innovation projects – line extensions, repack and new product development - Budget management and spend tracking - 1 x Direct report |
du 04/2015 au 07/2016 | Brand Activation Manager |
Pernod Ricard | |
Marketing / Communication | |
Brand Activation Manager • Pernod Ricard New Zealand (Auckland) • Brancott Estate wines - Championed trade marketing activations for on and off-trade channels - Development and implementation of promotional projects and trade incentive programmes - Experiential project management and sponsorship activities - On-going monitoring of brand performance (sell-in / sell-out data analysis) |
du 08/2013 au 04/2015 | Brand Activation Executive (VIE) |
Pernod Ricard | |
Marketing / Communication | |
Brand Activation Executive • Pernod Ricard New Zealand (Auckland) • Spirits & Champagne - Key brands: Jameson, Absolut, Chivas Regal, Beefeater, Havana Club, G.H. Mumm - Development of promotional POS and trade marketing tools - Creation and implementation of bartender advocacy programmes - Field activations e.g. tasting, staff training etc. |
du 01/2013 au 07/2013 | Assistant Brand Manager (Internship) |
Pernod Ricard | |
Marketing / Communication | |
From Jan 2013 to Jul 2013 (Internship) Assistant Brand Manager • Pernod France (Paris) • Havana Club Rum - Market analysis, competitive intel and sales performance monitoring - Coordinated on and off trade promotional projects in collaboration with the trade marketing department - Assisted with the execution of experiential activations - e.g. Paris Rhum Fair |
du 01/2011 au 12/2011 | Assistant Brand Manager (Internship) |
Bacardi Martini | |
Marketing / Communication | |
Assistant Brand Manager • Bacardi-Martini (Paris) • Whisky portfolio - Key Brands: Jack Daniel’s (distribution contract), William Lawson’s, Dewar’s - Helped coordinate value-added packaging development projects - Creation of consumer-facing POS tools - Coordinated brand events and PR projects – pop-up bar activations at music festivals |
I’m a hard-working, motivated and pragmatic marketer with a proven track-record in delivering creative campaigns and go-to-market communication plans. Experienced in managing multiple stakeholders from senior executives through to local markets and agencies, I bring over 8 years’ experience in both global and local FMCG marketing, with in-depth expertise in the drinks industry. |
• Sports – football, surfing, HIIT, yoga • Health & Fitness - qualified Level 2 Gym Instructor • Wine enthusiast • Mixology |
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