CV en ligne depuis le : Mardi 11 juin 2019
2013/2014 | Art and Science of Wine |
Professional | |
Ecole ou centre de formation privé | |
Bac : Bac / Bac Pro / BPA | |
Art and Science of Wine, Le Cordon Bleu, Paris, France, 2012-2013 |
2007/2009 | Master of Business Administration |
MBA | |
Université ou école publiques | |
Bac+5(master/ingénieur/DNO) | |
Master of Business Administration, London Business School, London, UK, 2007-2009 |
1995/1999 | Bachelor of Arts in English language |
Language | |
Université ou école publiques | |
Bac+4 (maîtrise,M1 ) | |
Bachelor of Arts in English language, Beijing Foreign Studies University, Beijing, China, 1995-1999 |
du 08/2015 au 02/2018 | Project Coordinator |
PRINTEMPS HAUSSMANN INTERNATIONAL | |
Administration / Finance/ RH | |
• Maintained group visit operation, documentation and problem solving • Conducted market competition studies, identify B2B expectations and propose actions plans • Activated social media platform- WECHAT to enhance communication and client services |
En poste depuis le 10/2014 | Independent market research and business development specialist |
Autoentrepreneur | |
Marketing / Communication | |
My clients include :
• YIFANGCHENG Cultural Development Co Ltd (a Beijing-based cultural and business research tour organizer), 2019: European business liaison and interpreter • SAYERS CONSULTANCY (a Paris-based executive search firm specializing in the recruitment of senior executives and directors for major players in the art and cultural world), 2017-2019: market research and business development • SOTHEBY’S STYLE online magazine, 2015-2016: translation of wine, art and cultural related articles • LUXURY DRINKS (a Portugal-based luxury spirit and wine merchant), 2014: translation of the website luxury-drinks.pt and other communication material • MONTMARTRE’S VINTAGES, 2013: auction assistant for rare wine collection and estimation, catalogue preparation, and auction operation |
du 06/2008 au 09/2012 | Associate Marketing Manager |
GENERAL MILLS Inc | |
Marketing / Communication | |
• GENERAL MILLS Inc., Minneapolis, USA, Mar 2011- Sep 2012 - Drafted marketing strategy and led advertising and media agencies in implementing marketing and communication plan and allocating marketing budget - Managed the project of system integration of Mountain High Yoghurt – a newly acquired brand into General Mills - Led a new flavor launch from formula development to go-to-market planning - Fulfilled daily marketing and operational assignments, such as monthly sales forecasting, budget review, and operational fulfillment check • GENERAL MILLS China, Shanghai, China, Jun 2009 - Feb 2011 - Drafted Haagen-Dazs retail expansion plan for mainland China, in terms of business goal setting, portfolio management, pricing, distribution priority, marketing initiatives and budget allocation - Developed and implemented marketing and promotional activities - Led test market initiative to identify retail business growth potential and barriers - Closely worked with field sales to provide trade marketing support - merchandising enhancement and display tools development - Took lead in projects to establish and optimize operation process, such as sales data analysis and sharing, trade support allocation procedure, and merchandising tools management • GENERAL MILLS AUSTRALIA, Melbourne, Australia (Internship), Jun - Sep 2008 - Drafted sampling plans for a new brand launch and organized a War Game workshop as part of the competitive studies of the launch strategy |
du 12/2004 au 08/2007 | Brand Manager |
COCA-COLA BEVERAGES CHINA LTD., Beijing, China, 2004 to 2007 | |
Marketing / Communication | |
• Developed and implemented consumer and trade marketing programs for 10 bottling regions (34% of total sales in China) • Organized multiple channel events to support Coca-Cola global communication plan (400 teams participated and +7% of consumer preference ) • Provided sales analysis and marketing guidance to 10 local marketing teams and guaranteed smooth and efficient marketing implementation |
du 09/1999 au 11/2004 | Account Executive/Account Manager |
OGILVY & MATHER ADVERTISING, Beijing, China | |
Marketing / Communication | |
• Led advertising, PR and media team in developing integrated marketing communication plans. Managed traditional advertising campaigns from creative development to implementation for multiple international clients such as IBM and Motorola • Actively explored burgeoning communication tactics, such as social media, guerrilla marketing, DM, and virus marketing, driving incremental revenue growth through value-added 360 degree communication solutions and services. |
I am passionate about wine. On the occasion of moving to France with my husband, I endeavored to study wine for a year at Paris. Ever since, I continued to have gained WSET level 3 and steered my career from a marketer in food and beverages industry closer to wine by organizing tastings and tourism events related to wine and culture. Currently with my french improved, I am looking for opportunities to take bigger responsibilities and cultivate a stable and prosperous career in wine industry. |
• Expertise in marketing and sales support • Fine skills in project management • Attention to detail, very well organized • Rich working experience in multicultural corporate environment • Bilingual in English and Chinese, advanced level of French |
Recherches fréquentes
Offres d'emploi en viticulture
Offres d'emploi en cave/vinification
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