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PROFIL DU CANDIDAT

Niveau d'expérience : De 5 à 10 ans d'exp

Niveau d'étude : Bac+5(master/ingénieur/DNO)

Langues : Français Langue maternelle
Anglais Bilingue
Allemand Niveau scolaire

PROJET PROFESSIONNEL DU CANDIDAT

Secteur recherché :
Marketing / Communication Marketing / Communication Commerce

Contrat :
CDI

Zone de recherche :
Ile-de-France Nouvelle-Aquitaine
France France

Disponibilité :
Moins de 2 mois

CV Vitijob

Marketing & digital

CV en ligne depuis le : Mercredi 30 octobre 2019

FORMATION

2007/2013	Master Ecole de Commerce
	Marketing
	Ecole ou centre de formation privé
	Bac+5(master/ingénieur/DNO)
	BEM - KEDGE / Bordeaux Business School

EXPERIENCE

En poste depuis le 05/2017	UK Senior Brand Manager Moët & Chandon
	LVMH - Moët Hennessy UK
	Marketing / Communication
	Develop and implement annual strategic brand plans in on- & off-trade - Establish financial and brand equity objectives, create dedicated channel plans with sales team & deliver 360° activations with trade marketing • Bring to life rejuvenated brand positioning & storytelling - Delivered Grand Vintage launch event for 84 press & trade with new Michelin chef ambassador J. Atherton. Created & executed Moët Summer House, a 4 days Private Member’s club reaching +2,100 consumers and +350 VIPs. Executed new Royal Ascot partnership: collaboration with sales & trade marketing, 8 branded bars, 232 guests hosted, content creation & media plan • Marketing lead in cross-functional team leading global pilot launch of Moët Hennessy range on amazon.co.uk Support on JBP, Vendor & Seller assortment, build & implement marketing, SEO, media plan for 13 brands • Drive new channels growth (e-retail, e-commerce, festivals, weddings, corporate & bartender programs) • Lead digital content creation with contracted UK ambassadors, social & digital media buying & optimisation • Support media plan implementation for new brand campaign (OOH, Cinema, Digital & Social) - +2.1M£ budget • Conduct pitch for new logistics & events partner - Deliver +150 trade activations /year, 200k£ budget • Responsible for brand budget of +6M£. Manage POSM, VAP & rarities forecasts and allocations per channel • Promoted from Brand Manager to Senior Brand Manager in January 2019

du 01/2015 au 05/2017	Global Marketing Manager Travel Retail
	LVMH - Moët Hennessy GTR
	Marketing / Communication
	Management of MH Champagne & Wines portfolio: Dom Pérignon, Moët & Chandon, Veuve Clicquot, Ruinart, Krug, Terrazas, Cloudy Bay and Chandon. Perimeter: Travel Retail Worldwide (airports & cruise-lines), +14,4M eb /year market • Led the Champagne & Wines GTR marketing & media plan - 8 brands, 40 products, 17 activations programs • Drove TR markets to achieve global sales objectives and develop brand equity by developing 360° GTR guidelines in synergy with Maisons - Delivered 1st quarterly marketing books fully dedicated to TR environment with shopping experience, merchandising, sell-out tools (GWP, digital experiences…), staff incentive & training • Transversally managed TR markets (Paris, Miami, Singapore, Dubai): understand local challenges, support on key implementations and further global consistency, innovation and high level of execution. Monitor results & ROI - +600 activations successfully deployed by markets in 2015, 3 projects awarded global best-practices • Developed & launched the 1st online platform to share GTR marketing calendars & KPIs across teams globally • In charge of MH presence at TFWA fairs - Redesign of Cannes & Singapore stands, both rated best in class • Managed & developed 2 reports - Tasked to ensure on-boarding of new recruits in a period of reorganisation

du 10/2013 au 01/2015	Regional Trade Marketing Coordinator / Manager TR
	LVMH - Moët Hennessy Europe
	Marketing / Communication
	Management of MH portfolio: Hennessy, Dom Pérignon, Moët & Chandon, Veuve Clicquot, Ruinart, Krug, Glenmorangie, Ardbeg, Belvedere and Estates & Wines. Perimeter: Travel Retail Europe (airports & cruise-lines), +3,4M eb /year market • Developed 360° marketing plan for Europe activations: shopping experience, merchandising, trade-marketing & training tools, sales consultants incentives - 8 brands, 40 products, 10 activations programs • Implemented brand activations with sales team: selected concept, design adaptation, developed sell-out tools (leaflets, GWP, App…), coordinated installation with luxury level of execution, conducted staff training, measured ROI & KPIs - +200 activations & 14 Pop-ups implemented in 2014, +73% activations vs 2013 • Deployed +20 permanent merchandising projects - Coordinated MH presence at TFWA Cannes trade fair • Promoted Trade Marketing Manager after 10 months - Managed one direct report

du 08/2012 au 01/2013	Account Manager Assistant
	Deussen Global Communications
	Marketing / Communication
	Agence de RP et conseil en marketing basée à New York spécialisée dans les vins & spiritueux et l’art de vivre ?Clients: The Yeatman Hotel - Laurent-Perrier - Fladgate Partnership - Cakebread Cellars - Lucid Absinthe Stratégie média, pitching et placements, évènements, sponsoring, new business

du 01/2012 au 07/2012	Assistante International Brand Manager
	LVMH - Moët & Chandon
	Marketing / Communication
	Création de la stratégie internationale et des plans d’activation pour 2013 Rosé Impérial Saint-Valentin 2013, Lancement Vintage 2004, Ice Impérial Packaging, POS, animation on & off trade, merchandising, digital. Analyse des tendances et de la compétition Relations avec +50 marchés

du 06/2011 au 12/2011	Account Manager Assistant
	Ogilvy & Mather
	Marketing / Communication
	Pour le compte Coca-Cola Company: Coca Cola Zero (Monde), Fanta & Sprite (Europe) Suivi des campagnes - TV, print, trade, radio et digital (branded content & réseaux sociaux) Gestion de la relation client. Coordination avec les équipes internes de planning et de création

du 09/2010 au 08/2013	Co-Créatrice de l’évènement
	GiroVin
	Œnotourisme
	Evénement annuel de vélo à pignon fixe dans les vignes du Médoc: randonnée, dégustations et contre la montre Création du concept, partenariats, sponsors, financement, communication et logistique Réflexion sur l'aspect gastronomie et oenologie 3 éditions, 100 participants, 5 k€ de budget

PROJET PROFESSIONNEL

Marketing professional with +7 years of experience in crafting and implementing luxury brand strategies across a multitude of channels (retail, on-trade, e-retail, e-commerce) International experience, in France, UK, US & Global Travel Retail Luxury expertise & passion for Wines & Spirits, Travel & Hospitality MSc in Management from Bordeaux Business School WSET Level 2